Adish Spring/Summer 2020 Campaign

Top Fashion

News / Top Fashion 25 Views

Adish Spring/Summer 2020 Campaign

Top Fashion

News / Top Fashion 25 Views

ADISH unveiled its Spring/Summer time 2020 marketing campaign, shot by Michal Chelbin and styled by Patrick Welde.

The inspiration for the ADISH SS20 collection stems from the Nuweiba Music Pageant that occurred within the Sinai Peninsula in 1978, when the world was nonetheless beneath the Israeli occupation that started in 1967 because of the Six-Day Warfare.

The spirit of the Nuweiba Music Pageant symbolizes a very totally different strategy to territory withdrawal and disengagement than that which prevails right now; it reminds us not solely that these actions are potential, but that they will also take place within a constructive, utopian and joyful mindset, and never only via militant aggression and violence.

The SS20 collection draws inspiration from the vibe, the mood and the psychedelics of the era, the music pageant’s graphic language, and the unique desert aesthetic of Sinai; the texture and tones of the sandy mountains, the fashion of the local Bedouins, their traditional patterns and symbols and the solar’s discoloration of the rugs and textiles. The identify of the collection is predicated on an article by the well-known Israeli writer Johnathan Geffen which was Revealed within the Israeli newspaper “Maariv” in June 1978.

The submit Adish Spring/Summer 2020 Campaign appeared first on High Fashion Living.