Versace is again with its Versace Cruise 2020 assortment. The marketing campaign #VersaceCruise20 is about in the American West and is an exploration of varied cultures, geographical references and time durations. The video explores the western genre tropes – the heist, sheriffs and outlaws – via a European perspective. The trend house was one of many first Italian manufacturers to embrace Americana and the new campaign reinterprets the model’s roots with a nod to Pop Tradition.
It's captured by the lens of Robi Rodriguez and styled by Jacob Okay.